In 1872, the founders, Benjamin and Eduardo Camp and their partner Evaristo Alvarez believed that the key to making the rum with the finest flavour was under a process of patient aging. The name, Matusalem, derives from the old Spanish proverb, “This is older than Matusalem.” Matusalem being the patriarch of the old testament who lived for 969 years.

The period that went through the mid 30’s and early 50’s, was an era in which Cuba was the preferred destination for tourists, who were attracted by the island’s charm and its exciting nightlife. During this “Golden Era”, Matusalem was the most popular rum in Cuba, sharing a market share of over 50%.